Red Bangle – redefining brand
content creation through a
fresh strategy and website
Red Bangle is a rapidly growing brand content agency, creating insightful strategies, innovative campaigns, and impactful content.
- Online media
- Front End Development
- Web Redesign
Red Bangle has created over 4000 pieces of audio-visual content for 50 brands in 25 countries over the last six years.
Red Bangle sought to create a unified global identity by developing a cohesive brand and design language for their new website.
Their previous site lacked depth and visually compelling elements, which hindered brand visibility and accessibility. The goal was to present their product in a more engaging and user-friendly format. Through comprehensive market research and data analysis, we identified actionable opportunities for improvement.
The redesign aimed to enhance both the visual appeal and overall user experience, aligning the website with Red Bangle’s global vision.
This collaboration went beyond simply meeting the challenge; it was about exceeding expectations. Our focus was on creating a website that not only aligned with Red Bangle’s brand identity but also showcased their product compellingly.
The partnership between Red Bangle and Team Brucira was built on shared values and a commitment to excellence. With a renewed brand, refined design language, and an intuitive website, Red Bangle is now positioned to make a strong global impact.
For Red Bangle’s website, we incorporated vibrant, bold colors and abstract shapes inspired by the brand’s name, symbolizing its creative essence. The redesign emphasized a cohesive global identity with a visually engaging, intuitive format, ensuring scalability for future growth.
Our approach began with thorough project discovery and planning to understand Red Bangle’s needs and define clear objectives. We established requirements and designed an information architecture for intuitive navigation. A moodboard captured the brand’s essence, while wireframes mapped the user experience.
The visual design balanced aesthetics, usability, and functionality across 20+ pages. Layout grids ensured structure and consistency throughout the design. After development and content creation, we conducted rigorous testing before a successful launch. Post-launch, we continue to provide maintenance and improvements for lasting success.
In crafting Red Bangle’s visual identity, we meticulously curated and defined key visual elements that capture the essence of the brand. Throughout this process, we collaborated closely with the Red Bangle design team to ensure the website aligns seamlessly with the new brand positioning.
From carefully selected color palettes to thoughtfully chosen typography and graphic elements, every decision was made with precision to establish a cohesive and impactful visual language that reflects Red Bangle’s mission and values. These defined visual elements lay the groundwork for a distinct and recognizable brand presence across diverse platforms and communication channels.
We refined our messaging, prioritizing our target audience by clearly communicating the benefits Red Bangle offers. By identifying and accentuating our strengths, we’ve injected personality into the brand, laying the foundation for lasting recognition and success
Given the majority of visitors using mobile devices, creating a custom mobile design is essential in web development. Our tailored approach ensures a seamless and optimal experience for users across devices.
Embark on a transformative journey of strategic brand re-focus with Red Bangle. We redefine vision and amplify impact through meticulous planning and innovative strategies, breathing new life into their brand. Our purposeful website design ensures resonance with the audience and stands out in the competitive landscape. Experience the power of strategic branding with us.
After five months of collaboration, the new Red Bangle website experience is live. With the successful restructuring and creation of over 20+ web pages, we’ve brought consistency and focus to the Red Bangle brand.
The refreshed identity, visual strategy, website experience, and design system empower Red Bangle to confidently target a more upscale market. Now equipped with a people-friendly, quirky, bold, and uniquely Red Bangle identity, they are poised for success.
Our Role
We designed an intuitive, user-focused website interface, streamlined mobile content for key information, and developed a robust, responsive platform enhancing usability.
Product Design
Development
Content
