A deep dive into FunnelStory’s
website redesign strategy
FunnelStory is a powerful AI-driven revenue platform for Sales and Customer Success teams.
- Information technology
- Front End Development
- Web Redesign
In the shifting B2B landscape, FunnelStory enhances data visibility, empowering leaders to leverage product and conversational insights for competitive advantage.
Our team was tasked with redesigning their website, alongside complete development, ensuring a seamless user experience.
The challenges of the FunnelStory project revolved around creating a user-friendly interface that effectively transformed complex product and conversational data into actionable insights. The design needed to provide comprehensive data visibility for B2B leaders while ensuring a seamless experience across mobile and web platforms.
Additionally, balancing the aesthetic appeal with functionality was critical to empower users to navigate effortlessly.
Our solution emphasized creating an intuitive, visually appealing interface, grounded in detailed user research to ensure seamless usability. We streamlined the mobile experience by prioritizing key content, reducing clutter for mobile users. The result was a robust, responsive website that enhanced user interaction and engagement.
Through custom animations, tailored illustrations, and unique iconography, we infused visual storytelling that resonated deeply with the brand, elevating the overall user experience and aligning with the brand’s narrative and goals.
FunnelStory and Brucira collaborated to create a flexible, user-friendly website that clearly communicates innovation. This standout platform offers a unique experience, showcasing expertise and exceeding expectations in the competitive digital landscape.
The design elements of FunnelStory’s website are centered around a modern, bold aesthetic, featuring clean typography and a sophisticated range of purples contrasted with white. Custom isometric illustrations, along with fluid, responsive animations, guide the user through the interface while enhancing engagement.
These elements, combined with a streamlined layout, ensure an intuitive, visually cohesive experience across devices. The overall design effectively communicates FunnelStory’s innovative brand while maintaining a user-friendly and engaging platform for its audience.
Our design prioritizes clarity and impact to effectively communicate the innovation. The layout is thoughtfully crafted to navigate seamlessly, ensuring visitors easily grasp the product’s value. Aesthetic elements are purposefully chosen to stand out in the crowded digital landscape, providing a unique and memorable online experience.
In designing FunnelStory’s visual assets, we focused on creating captivating, engaging elements that enhance the brand’s digital presence. Every graphic and layout detail was thoughtfully crafted to make an impactful and memorable experience, effectively conveying FunnelStory’s innovation.
This attention to design reflects our dedication to delivering a visually appealing and engaging online platform.
The newly launched FunnelStory website boasts a clean, focused, and user-centric design, significantly amplifying the brand’s market presence. With its modern branding and intuitive interface, FunnelStory now not only inspires trust but also adeptly communicates its superior offerings, setting a fresh benchmark in the industry.
Our Role
We redesigned and developed a responsive website with a user-centric interface, prioritized key mobile content, and crafted custom visual storytelling elements through illustrations and iconography.
Product Design
Development
Content
