Tripling the sales for India’s most loved food brand,Yoga Bar
Fuelling healthy lifestyle on the go!
Yoga Bar, a leading Indian health food brand known for delicious and convenient snacks, caters to a growing audience prioritising healthy choices on-the-go. However, their existing website didn't fully capture their brand or resonate with their target market. The design lacked visual appeal, and the user experience (UX) wasn't optimised for easy navigation or product discovery.
Brucira stepped in to deliver a website redesign that would elevate the brand experience. Our user-centred approach, informed by in-depth research on Yoga Bar's target audience and online behaviour, would result in a website that is both visually stunning and user-friendly.
Services
provided
Web Redesign
Revamped Yoga Bar's website with a dynamic and user-friendly design, updated layout, and improved functionality to elevate user experience and drive higher conversions.
Mobile Web Redesign
Condensed content and prioritized website responsiveness for Yoga Bar, ensuring effortless browsing.
Design System
We developed a cohesive design system by establishing guidelines and components to ensure brand consistency and streamlined user interactions.
Illustrations & Iconography
Crafted custom illustrations and icons reflecting Yoga Bar's energetic brand identity for enhanced visual communication.
Harsh Vijay and Siddhita Upare are fabulous at their work. If you're looking for UI/UX redesign give their firm Brucira a call. DTC has never been (or ever will be) a focus for us. Yet, the team poured their hearts out to get the vibe right. Every customer touch-point is an opportunity for us to tell our story.
Aditya Anand
Co-Founder, CMO at Yogabar
The
Requirement
Yoga Bar, recognized the growing importance of a robust digital presence to connect with their target audience after COVID. Their existing website, while functional, lacked the ability to fully resonate with health-conscious consumers. This redesign needed to ensure that Yoga Bar thrives in the evolving post-pandemic landscape.
Objective
While their existing website had a strong presence, it failed to fully capture the vibrancy and fun reflected in their packaging, and the conversion rates were not meeting expectations. Our objective was clear: to translate Yoga Bar's brand essence onto their website and improve their online conversions.
The
Approach
To achieve our objectives, we initiated a comprehensive redesign strategy centered around Yoga Bar's unique brand identity. We dived deep into the packaging and visual elements of Yoga Bar. Our goal was to ensure the website exuded the same vibrancy and fun that their physical products did. Through brainstorming sessions with brand representatives, we realized that we could extend the liveliness of our brand identity into Yoga Bar’s digital presence. This inspiration led to a selection of fun, vibrant colors that mirrored the brand’s energetic personality.
Moodboard
Creating the moodboard was a very important step, we wanted to put our ideas forward of how the end product would look like and wanted Yoga Bar to be aligned with the same vision.
By deriving colors and aesthetics from various fruits and berries, we aimed to enhance brand recall and create a more engaging visual experience.
We incorporated shapes of natural and organic elements like nuts and berries, which are key ingredients in Yoga Bar's products.
A wavy design was used to introduce a sense of motion and fluidity, symbolizing the liveliness of the brand. This design choice helped convey that eating healthy can be a joyful and dynamic experience.
The Best Experience
We created a seamless and enjoyable user experience for Yoga Bar, making the website easier to navigate while maintaining the brand's fun, vibrant and unique essence.
We crafted custom illustrations and icons reflecting Yoga Bar's energetic brand identity for enhanced visual communication.
The
Impact
The redesigned website now serves as a digital canvas, elegantly showcasing Yoga Bar's diverse flavors and dedication to clean ingredients. This visual enhancement, combined with strategic design elements, has led to a 112% increase in conversions, an 83% rise in revenue, and a 130% boost in sessions, driving significantly better business outcomes for Yoga Bar.
