Creating an user-friendly app design for Plum
Simplifying health insurance for a modern workforce.
Plum, an insurtech company, is shaking up employee health insurance. They specialize in distributing and customizing group health plans for businesses, from large corporations to startups. Their focus goes beyond competitive rates - Plum empowers companies to tailor plans to their workforce, streamline enrollment, and promote employee well-being with integrated wellness programs.
Recognizing the growing trend of direct-to-employee (D2E) insurance, Plum approached Brucira to create a user-centric product design that would foster long-term relationships with employees and engage them through wellness initiatives. Brucira partnered with Plum to tackle these challenges and create a product that would not only streamline the insurance experience but also lay the groundwork for a successful D2E future. That's where we, Brucira, stepped in. Inspired by our successful partnerships with brands like Titan and Plum, we brought our expertise in Strategic User Experience(UX) & User Interface(UI) to contribute to the company's growth and market competitiveness.
Services
we provide
User interface
Created designs that are easy to interact with in a clear, intuitive, and efficient manner. It helped the users to accomplish tasks and achieve their goals.
User research
Competitive analysis and user research was done to gain a deep understanding of users, their needs, behaviors, preferences, and motivations.
User experience
Optimized the design of interfaces, navigation, information architecture to ensure that they are clear, concise, and easy to use.
Animation
Animated the illustrations to create a visual storytelling experience that engages and informs the audience.
Iconography and illustrations
Created illustrations unique to the brand that specifically communicated the message.
The
Challenges
Plum's vision for their employee health insurance app presented a unique design challenge: crafting an interface that was both incredibly intuitive and user-friendly, while simultaneously accommodating a comprehensive suite of features. The user experience needed to seamlessly guide employees through the enrollment process and various functionalities, all while maintaining a delightful and engaging aesthetic. Striking the perfect balance between offering all the necessary features and ensuring they were easily discoverable within the app emerged as a key early hurdle.
The
Approach
We employed a user-centered design process, divided into three distinct phases, to ensure the Plum app catered effectively to employee needs.
The first phase focused on empathy and user research. We conducted activities to identify user pain points and frustrations related to employee health insurance enrollment and management. These insights were then translated into a clear problem statement, keeping the user's perspective at the forefront. This phase fostered a deep understanding of user needs, motivations, and challenges, laying the groundwork for a user-centric design solution.
The second phase involved creating customer journey maps and sitemaps. These tools helped us visualize the user's emotional state and key questions at each touchpoint within the app. We then mapped out various user flows, detailing the steps users would take to complete specific tasks. This process facilitated the clear definition and prioritization of the app's features.
The final phase focused on prototyping and user testing. Following user testing and refinement, we further enhanced the prototypes by incorporating UI elements such as typography, illustrations, animations, and other visual design details.These high-fidelity prototypes not only provided a realistic experience for user testing but also showcased the final visual direction of the app.
A comprehensive design system
To ensure a seamless and consistent experience across Plum, we implemented a robust design system. This centralized library serves as a single source of truth for both designers and developers, providing all the necessary elements to maintain a cohesive visual language. This included a well documented style guide outlining core UI components like typography, colors, fonts, icons, and illustrations. This ensures consistency for reusable elements like buttons, cards, and notifications.
Furthermore, a well-stocked component library offers pre-built UI components in various states (e.g., normal/pressed buttons) for efficient development. By prioritizing visual ergonomics, the design system benefits both user experience and future scalability.
Icons, Illustrations and Animations
Beyond mere icons and illustrations, we crafted a unique visual language specifically tailored to the brand. These custom illustrations played a central role, clearly communicating the message in an engaging way. We then took them a step further by adding animation, transforming them into a dynamic storytelling experience. This captured the audience's attention and also effectively informed them about the brand, leaving a lasting impression.
The
Impact
The Plum app redesign received high praise from the Plum team for its seamless user experience, guiding employees effortlessly through enrollment and functionalities. The lively illustrations and icons added a unique, engaging aesthetic, making the app both intuitive and enjoyable to use. This enhanced visual appeal, coupled with a smoother process, significantly boosted user retention and overall satisfaction, strengthening the app's impact.