Powering the new logo of Fisdom

Fisdom is a leading digital wealth platform that has emerged as a frontrunner in empowering customers to take control of their financial aspirations. With a resolute mission to simplify investing and wealth management, Fisdom has revolutionized the way individuals approach their financial journeys, offering simplicity, accessibility, and trustworthiness. Through its innovative platform, customers can invest and trade in stocks, mutual funds, IPO's and more.

• Logo branding

Team Fisdom wanted us to revamp their logo and create an impactful brand identity for them. The end goal of this endeavor was to convey their unwavering commitment to providing financial freedom to their users.

While the initial project brief seemed relatively straightforward, it presented us with distinct and intriguing challenges. The foremost objective was to create a logo that was truly unique, highlighting the strengths of Fisdom, yet maintaining a simplicity that allowed for effortless association with the brand. We were tasked with striking a delicate balance between a minimalistic aesthetic and an impactful design, which required careful consideration and creative problem-solving.

To initiate the logo design process, we began by thoroughly understanding the project brief. We were acutely aware that the new logo would serve as Fisdom's long-term identity and thus, it needed to uphold its significance. With this foresight, we delved into comprehending the brand's offerings, their vision, and their target audience. Throughout this phase, we actively engaged with both the team and the end users. Once our research was complete, we began with the sketching process, brainstorming on how to create an iconic logo that would epitomize Fisdom.

Ultimately, we arrived at the decision to incorporate two highly recognisable symbols at the core of Fisdom's logo: the book, symbolizing wisdom, and the chart, representing the market. By doing so, we sought to encapsulate the essence of the knowledge required for making financial decisions.

Furthermore, we carefully selected specific colors to imbue the logo with distinct emotions and associations. Majorelle blue and medium purple were chosen to evoke a sense of trust, security, and reliability. The vibrant hue of malachite was incorporated to symbolize new financial beginnings and growth. Lastly, the rich tone of Russian violet was employed to represent wealth and convey how simple it is for users to manage their funds on the Fisdom platform.

Achieving the current logo involved multiple rounds of sketching, iterations, feedback, and meticulous refinement.

The new logo received a positive response from the Fisdom team, who appreciated our attention to detail and thoughtful design approach.

Moreover, it effectively represented the company's offerings and served as a powerful visual representation of the brand, instantly recognizable and memorable, thereby enhancing brand recognition among existing and potential users.