Helping students ace their
exams with EasyA
EasyA is an innovative math tutoring platform, helping thousands of students excel in their exams by connecting them with expert tutors.
- Software Development
- App design
- Branding
- Iconography
- Illustration
- Web design
EasyA partnered with Brucira to create a dynamic, user-centric website and app. The project included custom illustrations, icons, and logo branding, ensuring a cohesive and engaging digital experience for users.
With the EasyA project, we faced the challenge of creating a platform that could provide seamless, on-demand 1:1 math tutoring while keeping the experience intuitive and efficient.
The goal was to ensure students could quickly connect with tutors through a simple photo upload feature. This required balancing user-friendly design with robust functionality to provide real-time assistance to students, enhancing both accessibility and engagement while keeping the experience smooth across mobile and web platforms.
To deliver world-class tutoring through a redefined user experience, we focused on creating a user-centric app that bridges the gap between students and quality tutoring.
Starting with an MVP, we identified key features for quick, valuable learning experiences. We enhanced the visual identity with engaging typography and a clean, intuitive interface that uses friendly colors.
This strategic design approach made EasyA’s platform both accessible and enjoyable, supporting students with a seamless and engaging learning experience.
We began by understanding the app’s virtual learning requirements and translated this into wireframes, which outlined key interactions and flows.
These wireframes guided the development of an MVP, ensuring the app helped students complete lessons and solve questions with tutors effectively.
Our focus was to optimize key app sections. We designed a user-friendly home screen, allowing students to quickly ask questions.
The tutor profile page established trust, while the search and activity tab enhanced subject exploration. Subject recaps provided helpful summaries, reactions facilitated instant feedback, and the built-in whiteboard feature brought the classroom to students’ devices. Additionally, the feedback system ensured continuous improvement to make the app truly responsive to users’ needs.
In order to make the app vibrant and attractive for students, we chose the app’s primary colours to be bright and bold —Dark Violet and Vivid Orange.
Neutral colours like Black and White were used for in-app text conversations and text backgrounds. The cohesive effect of the colours used paired well with the modern, energetic appeal of EasyA’s visual identity.
The EasyA app was appreciated by the client, particularly due to the care taken to ensure workflows and processes were interesting to students. The app was functional without compromising on a modern, attractive touch. This harmony created an app that was lauded by the students for its visual and functional appeal.
Instead of creating something generic for students and tutors, Brucira developed an interactive experience using photos that helps students feel more comfortable and the tutors, more approachable. This allows the students to seek the necessary help for their maths doubts without any hesitation.
Our Role
We designed a user-friendly website and app interface, simplified workflows, and created engaging iconography and illustrations. Additionally, we developed a distinctive, memorable logo that reflects the brand’s identity and values.
Product Design
Development
Content
