Created a conversion-based website for Aeldra

Aeldra Financial, Inc. ("Aeldra" or "the Company") is a Silicon Valley-based corporation providing access to banking* and investment services in partnership with regulated U.S. financial institutions. The Company was incorporated in 2019 and has thousands of customers from the U.S. and overseas, primarily India.

“Banking* and finance has always had the insidious feeling of the commercial, the transactional. It needs to be like gourmet food - an essential need but one that elevates your life.” - Sukeert Shanker, CEO Aeldra

• UI/UX Design
• Animations
• Iconography and Illustrations
• Front-end Development

Aeldra has been rapidly growing and aims to become the market leader in their segment. However, their old website was not living up to the contemporary standards and aesthetics. It was not modern, minimal and user friendly. As their need was to increase the conversion rate, we created a modern website for them with a playful aesthetic which could connect directly with their users. We prioritized conversion throughout the process.

Aeldra is a popular brand in the US and the global market. One of the main challenges for us was to ensure that our deliverables are crafted with that originality. The landing page, animations, icons and illustrations had to be modern, minimal and playful. The end goal was to increase the conversion rate and strike a better connection with the users to take action.

We connected with the founding team of Aeldra for a brief discussion. Through this call, we understood their vision, mission and their requirements from us. After establishing that, we started working on the low-fidelity wireframe, exploring typography, colour palettes and tonalities. Through meticulous research, we decided upon an overall theme for the brand.

Based on the finalized colour scheme and tone, we designed illustrations, icons and animations for their landing page

With the goal of boosting conversions, we crafted a sleek and modern landing page that would be easy to navigate for the users. Additionally, we incorporated animations and visual cues to help them understand the offerings of Aeldra.

We also created custom icons and illustrations that were informative, engaging and appealing, further enhancing the overall aesthetic of the landing page. Lastly with the intent to create a seamless and clutter-free experience, we developed their website along with designing the wireframe.

The landing page was optimized for both desktop and mobile devices, as an increasing number of users prefer to access the website on the go. This responsive design approach was critical to providing a consistent and enjoyable experience, which would ultimately lead to increased conversions

Our modern yet minimalistic designs were well-received by the leadership at Aeldra. The incorporation of custom illustrations, icons and animations helped to communicate Aeldra’s vision in a clear and concise manner and ensured better user experience for their customers.

However, due to unforeseen circumstances Aeldra had to shut down its operations. While it’s unfortunate the project did not get a chance to showcase its full potential, we are nonetheless proud of what we were able to achieve as a team and we wish team Aeldra all the best in their future endeavors.