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Motion Design
Systems

Motion design systems are crucial for creating consistent, engaging visual narratives across all brand touchpoints. They are used to enhance user interfaces, market products effectively, and maintain brand identity through dynamic and memorable animated content.

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What do Motion Design Systems have?

Motion Design Systems provide a standardized framework for animation. They include pre-designed elements and rules for movement. This ensures consistency and efficiency in the animations as well as the interactions in a product.

Principles

Principles are fundamental guidelines that shape design decisions. In motion design systems, they provide a cohesive framework, ensuring consistency, efficiency, and user experience.

Easings

Easing is the art of controlled acceleration and deceleration in animation. It breathes life into motion, making it feel natural and engaging. By carefully applying easings, motion designers create harmonious and visually pleasing systems.

Duration

Duration defines the length of an animation. It's the heartbeat of motion design systems, establishing rhythm, hierarchy, and user expectations, ensuring a cohesive and delightful user experience.

Tokenization

Tokenization breaks down motion into reusable units, creating a library of animations. This ensures consistency, efficiency, and scalability in motion design systems, allowing for rapid prototyping and seamless updates.

Choreography

Choreography is the art of arranging movement. In motion design systems, it orchestrates visual elements, creating seamless and engaging user experiences. Choreography brings rhythm, hierarchy, and personality to digital interactions.

Check out the Motion Design System built by us for Ruttl

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A sneak-peak into our proven design process

Discovery Audit

We start with an in-depth audit to understand your brand, analyze your competitors, and identify strategies to make your brand stand out. This phase involves creating a unique motion identity, evolving from initial ideas to refined concepts.

System Development

We create scalable motion systems that expand your brand’s reach. This includes developing guidelines, templates, and assets that standardize your brand's interactions across all touchpoints, ensuring a unified visual approach.

Dynamic Implementation

We activate your brand across various channels, from your applications, websites to promotional materials like social media campaigns, live events and brand films, ensuring every motion piece effectively tells your brand story.

Bring your brand to life with motion design systems

At Brucira, we combine our expertise in functional design, strategy, art direction and motion to create product and brand focused animated experiences that not only help you convert but also make an impact by expressing your brand’s message.

Values that make Brucira #1

Solid Design Experience

With 30+ dedicated In-House team, we make sure to deliver top-notch quality output

Dedicated Project Manager

Communication is essential to success, we’ll assign you with a dedicated project manager.

On-Time & On-Budget

Our passionate team has been acclaimed by global clients for creating out-of-the-box digital products. Take a look here.

Your Brand in Motion:
Tailored design solutions for you

Unlock your brand's potential with our full spectrum of motion design solutions

Case Study Videos

Highlight your success stories with compelling case study videos that build trust and credibility with your audience.

Logo Animations

Enhance brand recognition with bespoke, stunning logo animations that leave a lasting impression.

Data Visualization

We transform complex data into clear, visually appealing graphics that effectively and engagingly tell your story.

Results > Rewards

Little gold is good
sometimes, though!

Top Clients

Disney+

Disney+ Hotstar

Created Regional versions of the title posters of most successfull disney movies.

IBM

IBM

Animated isometric illustration designs and development for the website.

Oppo

Flipkart

3D animated loader for super.money, an UPI payment app from Flipkart

Oppo

boAt

3D product animation for Lumos, a premium range of speaker from boAt

Zepto

Zepto

Icon, Loader and Success State animations

vedantu

Pinelabs

Product explainer animations for events of Pinelabs

razorpay

Dream11

Created Banner and Poster Animations for their Career Page

slice

Rapido

3D Illustrations and Videos for their app as well as their women’s safety campaign